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CASE STUDIES

CASE STUDIES

SEE HOW WE BRING EVENTS TO LIFE: REAL CLIENT CASE STUDIES

At Interactive Dallas, we specialize in transforming ordinary events into unforgettable brand experiences through cutting-edge interactive activations.

With over 15 years of experience in live event production and experiential marketing, we’ve helped top brands and event planners deliver innovative, guest-driven moments that leave lasting impressions.

Our growing library of case studies showcases real-world examples of how we solve creative challenges for our clients—from interactive tech builds to large-scale brand activations.

​FEATURED CASE STUDIES​

Dallas Cowboys | Sports Tech Activation at The Star

Dallas Cowboys | Sports Tech Activation at The Star

When the Dallas Cowboys needed something bold and unforgettable for BizBash’s opening night reception, they turned to us. Discover how we created a sports-themed interactive experience that captivated VIP guests and sports executives.

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Nissan | Digital Graffiti Wall at College Football Tour

Nissan | Digital Graffiti Wall at College Football Tour

Nissan wanted to make a splash at their multi-city activation around college football. Our Digital Graffiti Wall using projection mapping on a life-size car shell turned heads, created lines, and delivered data-rich engagement.

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Interactive LED Wall | Motion-Triggered Brand Reveal

Interactive LED Wall | Motion-Triggered Brand Reveal

Our DMC partner had a vision: an interactive wall that wasn’t touch-based or projection-mapped. We engineered a fully custom LED activation using LIDAR sensors and TouchDesigner to simulate interactivity on HD LED panels. Two versions were created for stunning brand reveals and immersive art.

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Personalized Art Meets Live Event Engagement

Personalized Art Meets Live Event Engagement

Guests were captivated by this one-of-a-kind activation that turns their eyes into stunning, branded works of art.

With a custom-built studio box, macro photography, real-time editing, and vibrant results, this activation delivered long lines and rave reviews at a corporate event in Houston.

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“Case Study: Southwest Airlines Launches Superhero-Themed Extra Legroom Campaign

Southwest Airlines brought in Interactive Dallas to celebrate the campaign reveal. On the night of the announcement, our AI Booth transformed every guest into their very own superhero comic character.

Aura_Booth _Dallas

Reinventing Aura Photography for Modern 

Live Events

When one of our top clients approached Interactive Dallas to reimagine this nostalgic experience for today's audiences, we saw an opportunity to innovate.

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Case Study: CyberArk’s “Iris Identity Scan” — Transforming Biometric Art into a Live Identity Security Experience

See how CyberArk and Interactive Dallas transformed Iris Photography into a live identity security activation at the Gartner IAM Summit — a powerful blend of biometric art and Zero Trust education

​WHY THESE CASE STUDIES MATTER

Each of these projects highlights our ability to:

  • Blend technology with creativity

  • Solve unique client challenges

  • Deliver experiential solutions that engage, inform, and delight

  • Customize activations for corporate, sports, retail, and festival events
     

Whether you’re planning a multi-day conference, brand activation, product launch, or festival footprint, our team at Interactive Dallas brings strategic insight, hands-on experience, and executional excellence to every project.

​WHY THESE CASE STUDIES MATTER
​WANT TO CREATE YOUR OWN CASE STUDY?

​WANT TO CREATE YOUR OWN CASE STUDY?

Let’s create something together. Whether you’re a brand, agency, or event producer, we’ll help bring your creative ideas to life—and make your event the next story worth telling.

📩 Contact Us today to brainstorm your next interactive activation.

​EACH OF THESE PROJECTS HIGHLIGHTS OUR ABILITY TO

  • Blend technology with creativity

  • Solve unique client challenges

  • Deliver experiential solutions that engage, inform, and delight

  • Customize activations for corporate, sports, retail, and festival events

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Whether you’re planning a multi-day conference, brand activation, product launch, or festival footprint, our team at Interactive Dallas brings strategic insight, hands-on experience, and executional excellence to every project.

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With over 15 years of experience in the event production and experiential marketing space, Interactive Dallas has developed a reputation for delivering high-impact activations that combine technical innovation with guest-centric design.

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Our team includes engineers, designers, and event strategists who understand how to scale interactive solutions for both intimate VIP receptions and large-scale brand experiences. We collaborate closely with DMCs, corporate planners, and creative agencies to ensure flawless execution and brand alignment.

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