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Case Study: Turning VIP Guests into Dallas Cowboys Superfans
AI Photo Activation Wows Sports Industry Leaders at The Star in Frisco
This side-by-side shows the power of immersive branding, personalization, and AI-enhanced fan engagement. It’s the kind of content that stops scrolling, drives social shares, and makes sponsors take notice.
Want your fans to see themselves in the game — and your brand on their jersey?
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The Challenge
When the Dallas Cowboys hosted the BizBash Sports Innovation Forum at The Star in Frisco, they came to Interactive Dallas with a high-stakes challenge:
“We need something guests have never seen — something sports-related, personalized, and undeniably cool.”
This exclusive reception welcomed top-tier event planners and marketers from across the professional sports world — including the NFL, NHL, MLB, F1, and key brand sponsors. It was a once-in-a-lifetime opportunity to showcase the future of fan engagement technology.
The Solution: AI Jersey Transformation
“It was part sports, part style, and all about personalization. It stopped people in their tracks — exactly what we aim for at Interactive Dallas.”
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— Dennis R. Walthers, CEO, Interactive Dallas
After sharing several initial concepts that didn’t quite hit the mark, Interactive Dallas pitched something totally original — an AI-powered “Superfan Makeover” that blended sports branding, personalization, and next-gen image transformation.
Here’s how it worked:
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📸 Guests were photographed with our Roaming iPad Ring Light, slightly turned to capture a casual, over-the-shoulder pose.
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🎯 They selected their preferred jersey name and number.
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🤖 The image was uploaded to our AI cloud platform, which digitally transformed the guest’s outfit into a Dallas Cowboys jersey, complete with:
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Custom name + number
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Official Dallas Cowboys cap
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Optional sponsor logo embedded on the jersey
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The Result: A Personalized Dallas Cowboys Superfan
Each guest received a high-quality, shareable photo of themselves as a Cowboys Superfan — repping their favorite number, personalized gear, and gameday swagger.
🔁 Social media shares soared as guests proudly posted their transformation
💡 Sponsors loved the integrated branding — logos looked as if printed on the actual jersey
👀 Attendees stopped in their tracks to watch the AI magic happen
📈 Massive buzz generated from NFL, F1, and global brand marketers in attendance
Why It Worked
This wasn’t just a cool photo op — it was customized, shareable, and sponsor-ready. The activation hit all the right notes:
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⚡ AI innovation: Delivered a jaw-dropping visual transformation in seconds
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🧢 Sports relevance: Aligned perfectly with the Dallas Cowboys and the NFL brand
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💬 Personal connection: Custom name and number made guests feel like part of the team
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📱 Social-first design: Optimized for shareability and online reach
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💼 Sponsor appeal: Logo placement offered premium branding opportunities
Ready to Roll This Out Nationwide
The success of this activation opened the door to a larger opportunity — bringing this same AI jersey transformation to stadiums, sponsors, and sports teams across the country.
Imagine fans at games across the NFL, NBA, MLB, or college sports getting their own custom photo as a team superfan — complete with team branding, personalized jerseys, and sponsor integration.
Want to Launch an AI-Powered Fan Experience?
Interactive Dallas brings cutting-edge tech, high-impact storytelling, and flawless execution to events of every size — from local activations to national rollouts.
📍 Based in Dallas | Serving Austin, Houston, and Nationwide
📞 Let’s Talk Fan Engagement That Actually Converts
👉 Visit InteractiveDallas.com or Book a Consultation
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