INTERACTIVE LED

INTERACTIVE LED WALL ACTIVATION FOR LIVE EVENTS

THE CHALLENGE

As a leading experiential event partner in Dallas, Interactive Dallas is often approached by creative agencies, event producers, and destination management companies (DMCs) looking for unique ways to elevate brand activations. One of our trusted DMC partners came to us with a bold request: create an interactive digital wall using high-resolution LED panels instead of projection mapping or touchscreens.

Traditionally, interactive walls rely on projection technology paired with depth sensors like Xbox Kinect to simulate interactivity. However, these setups lack the brightness and definition required in certain live event environments, especially in well-lit spaces. The goal was to create an interactive, immersive wall experience that matched the crisp visual quality of an LED display, while still maintaining real-time responsiveness to guest movement — all without relying on traditional touchscreen inputs.

THE SOLUTION

Traditionally, interactive walls rely on projection technology paired with depth sensors like Xbox Kinect to simulate interactivity. However, these setups lack the brightness and definition required in certain live event environments, especially in well-lit spaces. The goal was to create an interactive, immersive wall experience that matched the crisp visual quality of an LED display, while still maintaining real-time responsiveness to guest movement — all without relying on traditional touchscreen inputs.

HARDWARE BUILD

We sourced custom-built 3’ x 7’ HD LED panels mounted on rolling carts, allowing us to easily scale the wall to fit different event spaces. For this activation, we used six panels, creating a seamless 18-foot-wide by 7-foot-tall LED wall.

THE INTERACTIVITY CHALLENGE

Unlike projection walls, LED panels do not support native touch interactivity. To solve this, we engineered a motion tracking system using LIDAR sensors — capable of detecting guests’ proximity and movement across the wall’s surface. We then partnered with a TouchDesigner specialist to bring the interactive content to life in real time.

THE EXPERIENCE

We created two versions of the Interactive LED Wall, each tailored for different types of events and brand activations:

VERSION #1
“IMAGE IN MOTION"

A high-resolution JPEG (such as a logo or brand image) is displayed in full clarity.
As a guest approaches, the image begins to break apart into swirling digital particles, responding to the person’s gestures and movement.
When the guest steps away, the particles reform seamlessly into the original static image.
Ideal for immersive brand storytelling, digital art activations, or trade show attractions.

VERSION #2

“HIDDEN REVEAL”

The wall initially displays ambient floating particles—inviting curiosity.
As guests approach, the motion triggers a progressive reveal of a hidden image beneath the particles.
The more people interact, the more of the image is unveiled—perfect for logo reveals, product launches, or VIP experiences.
When guests step back, the image gracefully fades back into particle mode.

Both versions support custom color schemes and brand integration to match the event’s décor or client aesthetic.

THE RESULTS

This LED Wall activation exceeded expectations and quickly became one of our most requested immersive installations. It delivered:

A visually stunning experience that captured attention in high-traffic event environments
A scalable solution for both small and large venue activations
A touchless interaction model that aligned with modern hygiene preferences
A customizable canvas for brand storytelling and artistic expression

The Interactive LED Wall empowers event producers, experiential marketers, and DMCs with a next-generation tool to drive engagement, increase brand recall, and deliver unforgettable experiences.

Looking to turn your next event into an unforgettable digital experience?

Contact Interactive Dallas today to book our Interactive LED Wall — or let us custom-build a visual activation tailored to your brand story.

With over 15 years of experience in the event production and experiential marketing space, Interactive Dallas has developed a reputation for delivering high-impact activations that combine technical innovation with guest-centric design. Our team includes engineers, designers, and event strategists who understand how to scale interactive solutions for both intimate VIP receptions and large-scale brand experiences. We collaborate closely with DMCs, corporate planners, and creative agencies to ensure flawless execution and brand alignment.