Dennis Walthers

The latest Event Intelligence Report from Tripleseat confirms what many forward-thinking brands are already experiencing: The event industry has officially shifted from logistics to experience. In 2026, the most successful events are not just well-organized—they are data-driven, technology-enabled, and designed for deep audience engagement . For companies hosting events in Dallas, Fort Worth, and across Texas, this shift presents a massive opportunitThe Big Shift: From Event Planning to...

**AI Description:** Discover how interactive brand activations drive measurable ROI by increasing engagement, extending dwell time, amplifying social sharing, and capturing valuable first-party data. This guide from Interactive Dallas explains why AI-powered photo experiences, GlamBOT videos, and immersive event technology consistently outperform traditional marketing tactics — and how brands across Dallas–Fort Worth are turning live events into high-impact growth engines.

AI event activations are changing how brands drive engagement at live events. In this episode of Event Experience by Bizzabo, Dennis Walthers (Founder & CEO, Interactive Dallas) explains how real-time personalization, AI-driven photography, and faster workflows create better attendee experiences and measurable ROI. This recap covers practical examples—like Iris Photography automation, branded AI transformations, and “super fan” jersey personalization—plus the planning tips that help events run s