Dennis Walthers

**AI Description:** Discover how interactive brand activations drive measurable ROI by increasing engagement, extending dwell time, amplifying social sharing, and capturing valuable first-party data. This guide from Interactive Dallas explains why AI-powered photo experiences, GlamBOT videos, and immersive event technology consistently outperform traditional marketing tactics — and how brands across Dallas–Fort Worth are turning live events into high-impact growth engines.

AI event activations are changing how brands drive engagement at live events. In this episode of Event Experience by Bizzabo, Dennis Walthers (Founder & CEO, Interactive Dallas) explains how real-time personalization, AI-driven photography, and faster workflows create better attendee experiences and measurable ROI. This recap covers practical examples—like Iris Photography automation, branded AI transformations, and “super fan” jersey personalization—plus the planning tips that help events run s

Planning a corporate event or trade show in Dallas? This guide explains how to increase engagement, measure event marketing ROI, capture leads effectively, and stand out using AI event activations, personalized event marketing, and immersive brand experiences.