New Market Research Indicates: Live Events Foster Social Connection — And Here’s How Interactive Dallas Does It Best
- Dennis Walthers

- Aug 25
- 2 min read
Why It Matters
Loneliness is a growing concern across communities—and science shows live, in-person events are part of the antidote. A recent study from the University of Georgia and Brigham Young University found that the most meaningful social connections emerge from events that:
This is great news for anyone designing events—whether corporate, community-focused, or social—because it underscores engagement over spectacle.

In a Nutshell
Active, repeatable, in-person experiences bring us closer.
How Interactive Dallas Aligns Perfectly with the Science
1. Activation-Driven, Participation-First Approach
At Interactive Dallas, we’ve always designed events where attendees don’t just attend—they participate. From live art demonstrations to audience challenges and co-created installations, our programming naturally mirrors the study’s strongest predictor of social connection Phys.org+6Phys.org+6Phys.org+6Simons Foundation.
2. Locally Rooted, Recurring Formats
We curate recurring experiences—weekly pop-ups, monthly showcases, and neighborhood activations that people can return to and bring friends along. These formats align closely with the research’s insight that repetition and familiarity amplify connectedness Phys.org.
3. In-Person Focus That Resists Virtual Fatigue
There's nothing like face-to-face interaction—and Interactive Dallas leans into that. Whether it's grassroots gatherings or large-scale community events, our focus on in-person experiences cuts through the digital noise and fulfills the study’s recommendation Phys.org.
4. Tailored for Loneliness, Built for Connection
Our events are crafted not just to entertain but to combat isolation. We build environments where conversation flows, relationships form, and people feel seen—exactly what the study says effective live events achieve Phys.org.
Blog Summary Table
Study Insight | How Interactive Dallas Delivers |
In-person experiences strengthen bonds | Event designs center on physical interaction |
Active participation drives connection | Interactive, hands-on activities are front and center |
Recurring events deepen engagement | Weekly/monthly activations build familiarity & community |
Ideal for combating loneliness | Our formats help attendees connect and belong |
Final Thoughts
The latest research doesn't just validate best practices—it offers a clear call to action: create events that are active, in-person, and regular. Interactive Dallas has been doing exactly that—making us not just aligned with the findings, but ahead of the curve.
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📞 Contact Interactive Dallas
Ready to elevate your next Dallas team-building event with interactive activations?Call us at 214.293.5044 or email dwalthers@interactivedallas.com
🌐 Visit us at InteractiveDallas.com



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