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Each year, SXSW transforms Austin into a playground for the world’s most ambitious brands. From immersive pop-ups to tech-driven lounges, SXSW brand activations set the tone for what’s next in experiential marketing. BizBash recently highlighted some of the most eye-catching SXSW activations—but at Interactive Dallas, we believe the next wave will go even further. Here’s our roundup of the best SXSW activations and how we’re helping brands design the experiences that win atte