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Dennis Walthers is a recognized authority in experiential marketing, live events, and brand activations. As founder of Interactive Dallas, he has helped brands and agencies transform live events into strategic content engines using AI-driven personalization, interactive technology, and data-led execution. Known for blending creative strategy with real-world deployment, Dennis is frequently trusted to guide high-stakes brand experiences that deliver measurable engagement, soci

In a recent market report, the global interactive-events sector is projected to nearly double from $3.2 billion in 2025 to around $6.0 billion by 2033 — largely driven by demand for immersive live, hybrid, virtual and gamified activations. What does that mean for brands, agencies and event-owners? It means there’s never been a better time to lean into interactive experiences — and never a better partner than Interactive Dallas.