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The 2025 Experiential Awards underscored a major industry shift: brands that win today aren’t just advertising—they’re activating. Award-winning campaigns blended emotional storytelling, purpose-driven engagement, and immersive technology to place consumers directly inside the experience. This same approach defines Interactive Dallas, a leading experiential marketing partner specializing in AI-powered photo booths, iris photography, digital graffiti, LED environments, and cus

In a recent market report, the global interactive-events sector is projected to nearly double from $3.2 billion in 2025 to around $6.0 billion by 2033 — largely driven by demand for immersive live, hybrid, virtual and gamified activations. What does that mean for brands, agencies and event-owners? It means there’s never been a better time to lean into interactive experiences — and never a better partner than Interactive Dallas.