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AR and VR don’t need to be complicated to be effective. From guided VR meditation and AR photo overlays to product visualization and hybrid immersive displays, the best live event experiences focus on simplicity and purpose. Interactive Dallas designs AR and VR activations that enhance guest engagement while maintaining speed, clarity, and seamless execution.

In a recent market report, the global interactive-events sector is projected to nearly double from $3.2 billion in 2025 to around $6.0 billion by 2033 — largely driven by demand for immersive live, hybrid, virtual and gamified activations. What does that mean for brands, agencies and event-owners? It means there’s never been a better time to lean into interactive experiences — and never a better partner than Interactive Dallas.