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2025 Experiential Awards Prove One Thing: Brand Activations Are No Longer Optional — They’re the Core of Modern Marketing

The 2025 Experiential Awards underscored a major industry shift: brands that win today aren’t just advertising—they’re activating. Award-winning campaigns blended emotional storytelling, purpose-driven engagement, and immersive technology to place consumers directly inside the experience. This same approach defines Interactive Dallas, a leading experiential marketing partner specializing in AI-powered photo booths, iris photography, digital graffiti, LED environments, and cus

Dennis Walthers

Dec 11, 20253 min read