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SXSW 2026 is set to be the biggest convergence of brands, culture, and technology yet—even with the Austin Convention Center under renovation. This field guide shows marketers where to activate, what budgets to plan for, and how to design experiences that capture attention across Rainey Street, East 6th, Red River, and beyond. From immersive pop-ups to VIP lounges and sampling activations, here’s everything you need to launch a successful activation at SXSW 2026.