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“The future of the photo booth industry isn’t about taking pictures. It’s about creating personalized moments people feel compelled to share. — Dennis R. Walthers, Founder & CEO, Interactive Dallas

Interactive event technology refers to digital and physical systems that enable real-time, two-way engagement between attendees and brands at live events. These technologies respond to attendee input—such as touch, motion, voice, or data—to create immersive, personalized experiences that drive engagement and measurable ROI.