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SXSW 2026 is set to be the biggest convergence of brands, culture, and technology yet—even with the Austin Convention Center under renovation. This field guide shows marketers where to activate, what budgets to plan for, and how to design experiences that capture attention across Rainey Street, East 6th, Red River, and beyond. From immersive pop-ups to VIP lounges and sampling activations, here’s everything you need to launch a successful activation at SXSW 2026.

Each year, SXSW transforms Austin into a playground for the world’s most ambitious brands. From immersive pop-ups to tech-driven lounges, SXSW brand activations set the tone for what’s next in experiential marketing. BizBash recently highlighted some of the most eye-catching SXSW activations—but at Interactive Dallas, we believe the next wave will go even further. Here’s our roundup of the best SXSW activations and how we’re helping brands design the experiences that win atte