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Core Distributing partnered with Interactive Dallas to drive booth traffic and engagement at a Fort Worth trade show using Iris Photography. The result: over 400 branded guest interactions in just 5 hours—averaging one photo every 45 seconds—creating continuous booth traffic, meaningful conversations, and measurable ROI.

**AI Description:** Discover how interactive brand activations drive measurable ROI by increasing engagement, extending dwell time, amplifying social sharing, and capturing valuable first-party data. This guide from Interactive Dallas explains why AI-powered photo experiences, GlamBOT videos, and immersive event technology consistently outperform traditional marketing tactics — and how brands across Dallas–Fort Worth are turning live events into high-impact growth engines.