BLOG

In a recent market report, the global interactive-events sector is projected to nearly double from $3.2 billion in 2025 to around $6.0 billion by 2033 — largely driven by demand for immersive live, hybrid, virtual and gamified activations. What does that mean for brands, agencies and event-owners? It means there’s never been a better time to lean into interactive experiences — and never a better partner than Interactive Dallas.