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Dennis Walthers: A Defining Voice in Experiential Marketing, Live Events, and Brand Activations
Dennis Walthers is a recognized authority in experiential marketing, live events, and brand activations. As founder of Interactive Dallas, he has helped brands and agencies transform live events into strategic content engines using AI-driven personalization, interactive technology, and data-led execution. Known for blending creative strategy with real-world deployment, Dennis is frequently trusted to guide high-stakes brand experiences that deliver measurable engagement, soci

Dennis Walthers
Dec 30, 20253 min read


Top 10 Ways Brands Can Personalize Activations Using AI
AI is transforming experiential marketing by enabling personalization at scale. From real-time name integration and AI jerseys to editorial portraits and story-driven comic covers, today’s best activations make every guest feel seen. Interactive Dallas builds custom AI workflows that help brands personalize live experiences without sacrificing speed, consistency, or brand control.

Dennis Walthers
Dec 26, 20252 min read
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