214.293.5044
Case Study: Reinventing Aura Photography for Modern Live Events
A Modern Take on a Mystical Experience
Aura photography has long intrigued eventgoers—promising a glimpse into their energy field through radiant color. However, the outdated Polaroid systems still used by many vendors lacked both visual clarity and modern functionality. When one of our top clients approached Interactive Dallas to reimagine this nostalgic experience for today's audiences, we saw an opportunity to innovate.
“Where science meets spirit: Aura Photography reimagined for the digital age.” ---Dennis Walthers
THE CHALLENGE
Legacy aura photo setups rely on Polaroid instant film paired with rudimentary Galvanic Skin Response (GSR) sensors to generate a blurry, color-fog overlay. The results often obscure guests' faces, provide no branding opportunities, and don’t support digital sharing—an issue in the social media era. These systems also require blackout tents or enclosed booths to make the aura visible.
Our challenge was to maintain the mystical appeal of aura photography while transforming it into a shareable, on-brand, and tech-forward activation—ideal for corporate events, brand launches, and festivals.
THE SOLUTION: Next Generation Aura Photography
After months of research and testing, Interactive Dallas launched a next-generation Aura Photography activation, engineered for high-traffic events in today’s digital-first world.
🌈 Key Features:
-
Sensor Integration: Guests place their hand on a sleek sensor plate to measure electrodermal activity and temperature—core metrics that influence their aura visualization.
-
Live Aura Visualization: Sensor data is interpreted in real-time using TouchDesigner, projecting the guest’s aura onto a 65” LED screen behind them—no blackout tent required.
-
Professional DSLR Photography: We use Canon DSLR cameras paired with studio lighting (no flash needed) to ensure crisp, glare-free photos of the guest framed by their glowing aura.
-
Branded Prints: Guests receive 4x6, 5x7, or 6x8 HD photo prints within seconds—complete with custom overlays and sponsor branding.
-
Digital Sharing Kiosks: 13” iPad sharing stations allow instant distribution via email, SMS, or AirDrop.
-
AI Aura Interpretation: Each aura image is processed using AI to generate a personalized interpretation based on color and pattern—printed and sent digitally.
-
Open-Air Format: No need for enclosed booths. This activation works beautifully in open venues with normal lighting.
THE RESULT: Aura Photography Re-Imagined
The activation was an instant hit—guests were drawn to the large visual display and the allure of discovering their energetic profile. The experience not only gave attendees a keepsake to cherish but also amplified event engagement with branded, share-worthy content.
“Don’t just take a photo—reveal your energy. Aura Photography by Interactive Dallas.”-Dennis Walthers
Why It Works for Corporate & Experiential Events
Whether at a tech conference in Dallas, a wellness retreat in Austin, or a music festival in Houston, this Aura Photography booth seamlessly blends mysticism with modern marketing. It’s immersive, fast-moving, fully brandable, and designed for the digital age.
📍 Available Across Texas:
Our Aura Photography activation is available for events in Dallas, Fort Worth, Austin, Houston, and San Antonio—with full setup, staffing, and branding support.
Ready to Add a Touch of Magic to Your Event?
Let Interactive Dallas bring your guests’ energy to life. Contact us today to book Aura Photography for your next corporate event, conference, or brand experience.
📞 (214) 293-5044
🌐 www.InteractiveDallas.com
✉️ dwalthers@interactivedallas.com
More Information on Aura Booth Photography:
“It’s more than a moment—it’s your mood, your vibe, your energy... visualized.”
— DENNIS R. WALTHERS, CEO, INTERACTIVE DALLAS
WANT TO LAUNCH AN AI-POWERED FAN EXPERIENCE?
Interactive Dallas brings cutting-edge tech, high-impact storytelling, and flawless execution to events of every size — from local activations to national rollouts.
📍 Based in Dallas | Serving Austin, Houston, and Nationwide
📞 Let’s Talk Fan Engagement That Actually Converts
👉 Visit InteractiveDallas.com or Book a Consultation
